7th and Sunset led the high-impact partnership between The Surgeon and Can-Am’s Ryker 3-wheel vehicles. From strategy to pitch, we secured a bold alliance aimed at engaging younger global audiences. The Surgeon customized three Rykers — each inspired by Can-Am’s core brand pillars — and designed limited-edition sneakers to match, bringing the brand’s values to life across product and culture.

The campaign was amplified through global events, in-store marketing, and robust digital and social media — driving over 1 billion media impressions, a key performance metric for Can-Am, and generating undeniable brand momentum.

Bold strategy. Real impact.