7th and Sunset developed a bold strategy to expand The Surgeon into new, complementary categories rooted in luxury craftsmanship, leatherworking, and streetwear. Recognizing Bentley’s ambition to reach a new, diverse audience, we presented the concept to the prestigious automaker—positioning The Surgeon as a bridge between timeless luxury and modern street culture.

From concept and pitch through campaign execution, 7th and Sunset led every phase—delivering a high-impact collaboration that deepened cultural relevance and expanded brand equity for both The Surgeon and Bentley.