7th and Sunset leadership developed and led the strategic partnership between Clorox and Disney•Pixar’s Inside Out, aligning Clorox’s brand promise with the film’s emotional narrative around life’s messy moments.

We led the pitch, negotiation, and creative development — including storyboard approvals and custom animation production in collaboration with Pixar and the Clorox team. The integrated campaign included national TV and digital spots, sponsorship on Disney Channel, and in-store marketing and displays nationwide.

A thoughtful, multi-platform collaboration that turned everyday cleanup into an emotionally resonant brand moment — blending storytelling, strategy, and execution with Pixar-level polish.