7th and Sunset leadership helped shape the partnership between Turo and Paramount Pictures for the release of Bumblebee, aligning the peer-to-peer car-sharing platform with one of pop culture’s most iconic characters — in his original form as a classic Volkswagen Beetle.

The campaign invited fans to “drive their own Bumblebee,” spotlighting vintage yellow VW Beetles listed on Turo. The partnership included co-branded creative, digital content, and social amplification — bridging nostalgia, car culture, and fan engagement in a uniquely driveable way.

Cultural relevance. Strategic storytelling. A partnership built to move.