While at Disney, 7th and Sunset leadership led the partnership between State Farm and Inside Out, aligning the brand with the film’s emotional core to create a values-driven, family-focused campaign.

Working closely with State Farm’s agency, we developed a strategy that connected the emotions of moving to the film’s theme of what really matters. State Farm’s goal was to cut through the marketing clutter and reach families in a meaningful way — and they saw the value in joining a massive, multi-platform campaign in support of the film.

From pitch through negotiation and creative development, we helped shape a custom animated spot and extended campaign that positioned State Farm as a supportive guide through life’s big transitions.

Emotional storytelling, cultural relevance, and strategic execution — brought to life through animation.