7th and Sunset leadership helped bring to life an exclusive collaboration between Chime and The Shoe Surgeon, creating one-of-a-kind custom sneakers for select Chime members.

Designed as an earned‑marketing moment, this partnership aimed to elevate brand affinity and create buzz around a fintech brand through culture-driven artistry. A small batch drop and behind-the-scenes video showcased craft, community, and creativity—amplifying Chime’s identity beyond traditional banking.

Creative collaboration meets member-first brand strategy in a design-forward activation.