While at Teleflora, 7th and Sunset leadership initiated and led the partnership with superstar Faith Hill — leveraging long-standing industry relationships to bring her to the table.

We negotiated deal terms, rights usage, and campaign participation, resulting in two national TV spots (including a Super Bowl XLV ad and a follow-up for Mother’s Day) and the launch of “The Collection by Faith Hill” — a custom floral line inspired by her personal style. Through close collaboration with Faith’s team and ongoing campaign oversight, the program delivered major brand impact, with featured products seeing an average 60% year-over-year sales lift.

Smart dealmaking. Trusted relationships. Measurable results.