7th and Sunset leadership drove the strategic partnership between MAACO and Transformers: The Last Knight, aligning the brand with a high-octane global film franchise.

From pitch and brand fit to creative development and filmmaker approvals, we led the process that resulted in Michael Bay himself directing the co-branded spot. The campaign delivered a 225% lift in key partner KPIs — proving the power of strong creative alignment and culturally relevant storytelling.

Cinematic impact. Strategic execution. Measurable results.